our legacy

herstory

Hey, baby! We're Edith, Deanie and Denise--collectively, edithdean. We're a three-generation trio of aspiring ol' ladies on a mission to give new life to up-cycled treasures in order to give new life to your closet. 

We come from a long line of strong women with a special knack for making a lot out of very little... Women who went to work as ship welders during WWII, then came home and put a warm meal in their babies bellies; women who walked out on no-good men with their youngins on their hip and said I can do better all by myself; women who boiled water for bath time when the gas bill came up short but always made sure there were enough bubbles in the tub for Santa beards and and coneheads.

This line is our homage to the women in all of our lives whose example inspires us, whose support uplifts us, and whose sacrifice empowers us. We do it for the ancestHERS.

deanie aka 'tita'

Tita is the eldest woman and matriarch of the family. A delicate blend of old school charm and new school swagger. You'll be hard pressed to get a curse word out of her or get her to sing above a gentle whisper, but her laugh is infectious and soul-quenching. 

She is the glue and the tender unconditional support that keeps the family and it's members strong. She'll be your biggest cheerleader and safest confidant.

denise aka 'big mama'

Big Mama is simultaneously authoritarian and the biggest kid in the family. She's painfully honest, unwaveringly direct and professionally antagonistic. Her unique skillset makes her someone you absolutely need on your team. She'll go to bat for you, fight a kid for you, and scour a frozen mountain with no snow tires to find you when she can't get ahold of the adults who are chaperoning your youth retreat (true story, and spoiler alert: she found us!) She's the coolest g'ma in the game. Just ask her handsome grandson. 

edith aka 'mama'

Finally, meet Mama. She is the boss... of everyone. She's the nurturer, the organizer, the planner the visionary and the doer. She's best defined by her capability to excel through any tribulations that come her way; ability to dream and execute on a supernatural level; and her capacity to love on/care for her loved ones in her incomparable way and harder than probably even feels comfortable for them. She is the biological mother of one, but the "mama" to everyone.

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